About Us

Established 2020 • Rue & Strand

Timeless accessories with a coastal soul

Founded in 2020, Rue & Strand brings the feel of European street markets to modern wardrobes. Every piece is designed to be effortless, durable, and full of character — a reminder of summer, freedom, and individuality.

Our vision

We build everyday accessories that age well and travel well — pieces you can throw on with a tee, a linen shirt, or a blazer and still feel like yourself. Simplicity first, story always.

Design philosophy

Clean lines, Mediterranean colour notes, and tactile textures. We design light, layerable bracelets that mix beads, braids and metal details without feeling heavy.

Craft & materials

  • Braided cords for comfort and long wear
  • Alloy & stainless accents with a polished finish
  • Hand-assembled details for a human touch

Responsibility

Small-batch production, minimal packaging, and components chosen for durability — because the most sustainable piece is the one you keep wearing.

Made to layer

Every bracelet is sized to stack — mix woven, bead and chain styles to create your own rhythm. Start with a colour you love, then add texture.

Care & warranty

Rinse lightly after saltwater, pat dry, store flat. If something isn’t right, reach out — we’ll make it right.

Read FAQ
2000+ Happy customers
20+ Countries shipped
4.8/5 Average rating

Find your everyday stack

Shop now